Designated Market Area [DMA]

A television market defined by The Nielsen Company that consists of a unique geographic area (based on U.S. counties, except in Alaska) including broadcast stations that receive the preponderance of the audience in that county. There are currently 210 DMA markets in the United States. See Annual Assessment of the Status of Competition in the Market for the Delivery of Video Programming, Fifteenth Report, FCC 13-99 at n.138 (2013).

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